Before starting Tribute Media, I worked as a sales manager for a local company. With my design and marketing background, the president asked me to create a brochure. I struggled because our client service was inconsistent, making it hard to write honestly.

When you consider your web presence, you may be thinking that if you build it, your clients will come. All too often I hear from clients, “I spent $10,000 on my web site and it is really pretty. Why are people not coming to my site?” There are many answers to why this might be but the easiest way ...

In October 2007, after losing a job, I founded Tribute Media with little more than grit and a friend's help. We had a shoestring budget, no dedicated marketing team, and I was learning on the fly—making mistakes that cost time and money. I was very fortunate that I had an external partner that ...

When I started my business career, I worked in customer service for a company called Eleva. Try to pronounce that. Is it uh-leev-uh, ell-uh-vuh, hell-if-I-know? My bet is that however you try to pronounce it, you’re probably wrong.

As the CEO of an SMB you're juggling everything from cash flow to team dynamics. Your website might feel like just another line item on the budget, but it's actually a core driver of your growth. Yet too many SMB leaders treat their web presence as a one-and-done project or hand it off to a junior ...

You’re the CMO. Your plate is overflowing with campaigns, metrics, and brand decisions, and your web presence is demanding attention. It’s tempting to hand off your website strategy to someone else—maybe the IT manager, your marketing team, or that graphic designer who makes everything look slick. ...