Success Requires a Singular Focus
Over the years, I've worked with businesses large and small. I've started countless projects (web development, marketing, etc).
10 Reasons Your Website Sucks
Just 30 years ago, the web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.
The 6 Qualifications of a Web Strategist
Over the years, I have honed my craft to be a highly qualified web strategist. I learned the hard way… I failed many times. I'd love to say that all my failures were early in my career. But, I am smart enough to know that it's important to fail to improve. I have been fortunate to have many great ...
Strategic Thinking Requires Tactical Understanding
When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no ...
Client Retention Starts with Sales
Every company has struggled at one time or another with retaining clients. Just when you think you get the formula right something changes that blows everything up. That change could be market conditions. That change could be something internal like a lost employee or a bad decision that ruined ...
5 Signs of Dysfunctional Customer Relations
I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.
How to Achieve Client Delight
Ever wonder if you’re truly meeting your clients’ expectations? It’s not that account managers think we’re dropping the ball—it’s the uncertainty that keeps us up at night. One client responds to emails in seconds; another hasn’t replied in months, trusting us to deliver. That unknown can be ...
Is A Cheap Website Worth It?
When shopping for services like web development, you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $1,000, another at $10,000, and yet another at $30,000. You'll have an SEO provider suggest that they can get you all the business in the ...
People Are Most Important
When I first graduated from high school, I worked for AT&T. I worked in the leased telephone division. One of my jobs was to convince people that leasing a telephone made sense. I was supposed to help them keep contracts on telephone equipment whether they needed it or not (sound like AOL?).
The Secret to Comparing Web Marketing Agencies
I know. You are shopping to build a new website or manage your marketing. You might have heard about this new "fan-dangled" approach to web marketing called Inbound. You've decided it's time to get serious and compare your service providers so you ask for proposals. Some will just give you a ...