The Strategic Marketing Blog

When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no ...

Every company has struggled at one time or another with retaining clients. Just when you think you get the formula right something changes that blows everything up. That change could be market conditions. That change could be something internal like a lost employee or a bad decision that ruined ...

I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.

Ever wonder if you’re truly meeting your clients’ expectations? It’s not that account managers think we’re dropping the ball—it’s the uncertainty that keeps us up at night. One client responds to emails in seconds; another hasn’t replied in months, trusting us to deliver. That unknown can be ...

When shopping for services like web development, you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $1,000, another at $10,000, and yet another at $30,000. You'll have an SEO provider suggest that they can get you all the business in the ...

When I first graduated from high school, I worked for AT&T. I worked in the leased telephone division. One of my jobs was to convince people that leasing a telephone made sense. I was supposed to help them keep contracts on telephone equipment whether they needed it or not (sound like AOL?).

I know. You are shopping to build a new website or manage your marketing. You might have heard about this new "fan-dangled" approach to web marketing called Inbound. You've decided it's time to get serious and compare your service providers so you ask for proposals. Some will just give you a ...

Choosing the right web developer for your web project can be a daunting process. I am confident that oftentimes the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer.

Too many small-to-medium-sized businesses are focused primarily on traditional marketing tactics, with digital marketing being an afterthought. I see it every day in my community and with many of the business owners whom I talk to throughout the country. They just stick to what they know. There are ...

A few years ago, I was at a conference in Orlando, Florida and happened to stay across the street from Disney Springs. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the ...

DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these. Many web developers simply ...

I’ve been in the marketing game for 35 years, with 39 HubSpot certifications under my belt, and one question I hear constantly from small business owners is: How long until my SEO efforts pay off? It’s a fair question, but a tricky one. You want quick wins, yet SEO is a marathon, not a sprint. The ...

Over my years in marketing, one thing’s clear: search engine optimization (SEO) isn’t a set-it-and-forget-it deal. It’s a living, breathing process that demands consistent effort to keep your business visible online, pulling in traffic, and driving revenue. Think of it like running a bakery—you ...

Branding isn’t just about a slick design or a catchy tagline—it’s the soul of your business. Over my years, I’ve seen companies transform how they connect with customers by getting this right. Your brand is every touchpoint: the first time someone hears your name, scrolls your website, or buys your ...

Your website’s only as good as the leads it pulls in. If it’s spitting out spam or barely registering a blip, you’re in trouble. In my career, I’ve watched businesses flip from flatlining to thriving with one tool: stellar landing pages. A landing page is a standalone web page built for one ...

You’ve heard plenty about marketing to consumers, but what about selling to businesses? It is a different beast than B2C. Over the years, I’ve seen businesses thrive by focusing on the people behind the company—real decision-makers with real needs. Your job is to show them how your product or ...

You’re pouring effort into your website, but how do you make sure it ranks high and earns trust from both Google and your audience? Anyone can post content online, and not all of it is reliable or valuable. That’s where Google’s E-E-A-T—Experience, Expertise, Authority, and Trustworthiness—comes ...

Your website is your digital storefront, but is it welcoming to everyone? Web accessibility ensures that all users, regardless of ability, can navigate and engage with your site. In my career, I’ve seen businesses transform their online presence by prioritizing accessibility, not just to meet legal ...