Too many small-to-medium-sized businesses are focused primarily on traditional marketing tactics, with digital marketing being an afterthought. I see it every day in my community and with many of the business owners whom I talk to throughout the country. They just stick to what they know. There are ...

A few years ago, I was at a conference in Orlando, Florida and happened to stay across the street from Disney Springs. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the ...

DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these. Many web developers simply ...

I’ve been in the marketing game for 35 years, with 39 HubSpot certifications under my belt, and one question I hear constantly from small business owners is: How long until my SEO efforts pay off? It’s a fair question, but a tricky one. You want quick wins, yet SEO is a marathon, not a sprint. The ...

Over my years in marketing, one thing’s clear: search engine optimization (SEO) isn’t a set-it-and-forget-it deal. It’s a living, breathing process that demands consistent effort to keep your business visible online, pulling in traffic, and driving revenue. Think of it like running a bakery—you ...

Branding isn’t just about a slick design or a catchy tagline—it’s the soul of your business. Over my years, I’ve seen companies transform how they connect with customers by getting this right. Your brand is every touchpoint: the first time someone hears your name, scrolls your website, or buys your ...

Redesigning your website can feel like a fresh start—a chance to breathe new life into your brand and wow your visitors. But it’s also a big lift, demanding time, energy, and resources. Over the years, I’ve seen businesses turn their sites into powerful tools by focusing on one thing: SEO from the ...

Your website’s only as good as the leads it pulls in. If it’s spitting out spam or barely registering a blip, you’re in trouble. In my career, I’ve watched businesses flip from flatlining to thriving with one tool: stellar landing pages. A landing page is a standalone web page built for one ...

You’ve heard plenty about marketing to consumers, but what about selling to businesses? It is a different beast than B2C. Over the years, I’ve seen businesses thrive by focusing on the people behind the company—real decision-makers with real needs. Your job is to show them how your product or ...

You’re pouring effort into your website, but how do you make sure it ranks high and earns trust from both Google and your audience? Anyone can post content online, and not all of it is reliable or valuable. That’s where Google’s E-E-A-T—Experience, Expertise, Authority, and Trustworthiness—comes ...