AI helps us organize information and create a first draft faster. We use that draft as a starting point, then edit and check it. AI does not replace the research, judgment, or approval needed to represent your business accurately.
How we create content
AI helps us draft. People edit, check, and approve.
We start with your business, your customers, and information we have checked. AI helps create a first draft. We edit and check the content before you review and approve it.
Writing direction
Good content starts with understanding your business.
AI helps us organize information and create a first draft faster. That gives us a starting point to improve—not finished content to publish.
Before drafting, we establish who you need to reach, what you offer, how your business should sound, and which facts support what you say. That direction guides the draft, our editing, and your review.
From research to publication
A first draft is the beginning—not the finished content.
AI can produce convincing writing that includes mistakes or misses important details. Our editing and your review help us catch those problems before publishing.
We do not send you raw AI output to approve. We edit the draft, check facts and claims, and make sure it fits your business before you review it.
After you approve the content, we prepare it for the website and check the pages before they go live.
Human-Directed, AI-Assisted Content
1. Research & Strategy. Gather goals, who the business serves, offers, existing content, and verified facts.
2. Client Writer’s Guide. Define the client’s voice, terminology, claims, preferences, and writing standards.
3. AI-Assisted First Draft. AI uses the verified sources and Writer’s Guide to create a substantive first draft. Label: AI-Created Starting Point.
4. Human Editing & Refinement. A human edits the draft, adds judgment and detail, then checks facts and claims. Label: Required Human Handoff.
5. Client Review & Approval. The client confirms facts, tone, claims, links, and next steps before approving the content. Label: Human Approval.
6. Prepare & Publish. We place approved content on the website, check pages and links, and publish when ready.
AI accelerates the first draft. People edit, decide, approve, and publish.
Working relationship
Clear responsibilities keep the work moving.
Clear responsibilities keep decisions and delivery connected. We establish what we lead, what your team supplies, and what needs review or approval before the work moves forward.
We lead
We research, organize, draft, edit, and check the content before asking you to review it.
Your team supplies
You share business information, answer questions, and confirm that the content accurately represents your business.
The process protects
AI drafts go through human editing and fact-checking before client review. Only approved content is prepared for publication.
-
Your customers
Who you need to reach, what they care about, and what they need to understand.
-
Your offers
What you provide, why it matters, and which services or products need emphasis.
-
Your voice
The tone and language that sound like your business, including words and phrases to avoid.
-
Your facts
Information that supports your claims, details that need confirmation, and claims we should not make without evidence.
-
Your writing standards
Rules for clear headings, useful answers, consistent terms, and links that help readers take the next step.
Your Client Writer's Guide
Clear writing direction for everyone creating your content.
Your Client Writer's Guide brings the information and writing rules for your business into one shared reference. It gives our writers, your team, and AI tools the same starting point.
We use it to guide the first draft and check the content as we edit. It explains what the writing needs to communicate, how it should sound, and which facts support what we say.
Explore More: Strategic Websites · Strategic Marketing
Questions about AI-assisted content
No. Smithworks edits, checks, and completes a manual review of the draft before you see it. You review content that has already been refined by a person, then confirm facts, request changes, and approve it.
We use your existing content, examples, preferences, and Client Writer’s Guide to establish the voice and language. We edit the draft against that direction, and your review helps confirm it sounds like your business.
We need information about your customers, offers, business goals, and how you work, along with existing content and sources that support your claims. We identify missing details and ask you specific questions. We do not invent facts to fill gaps.
Smithworks checks the draft against the sources available and flags information that needs confirmation. Your team confirms business facts and claims that require your knowledge. You approve the content before it is prepared for publication.
The Client Writer’s Guide is a shared reference for your customers, offers, voice, facts, and writing standards. A visual brand guide covers your logo, colors, typography, and imagery. A content plan identifies what needs to be written, who is responsible, and when it is reviewed. These references work together.
Yes. Your team and other writers involved in the work can use the guide as a shared reference. It helps keep the voice, facts, and writing standards consistent across people and AI tools.
Yes. The same guide can support website pages, articles, emails, and campaigns. The content and amount of work depend on the agreed project or marketing plan. We update the writing direction when confirmed business information or priorities change.
No process can promise error-free content or guaranteed rankings, AI citations, traffic, leads, or sales. Research, human editing, fact-checking, and client approval help us catch mistakes and create useful content. We review the results and make improvements where needed.
