Web accessibility isn’t just a nice-to-have—it’s a must. It’s about fairness, ensuring everyone can use your site, and it’s the law in many places, including the U.S. Over my years, I’ve watched businesses realize that accessibility isn’t just about avoiding lawsuits; it’s about reaching more ...

As you think about web marketing, there are some key considerations for your online presence. Last week I posted about the 10 signs your website is likely underperforming. There were important tips on what to fix there but I think there is much more you should do to improve your website performance.

I’ve been working in some form of marketing or sales for almost 40 years. Yes, I’m getting old, but I’m not that old. I sold newspapers door to door when I was throwing papers for The Press Enterprise in Southern California as a young lad. But when I was 16 years old, I really got my initiation ...

Leading a web design and development team can come with all sorts of challenges. The most common challenges come from two key areas. First, the competencies required to build a website are the broadest of all in the digital marketing space. Second, most agencies don’t treat web design and ...

Let me get to the switch on that bait right off the bat. Your sales pitch is probably okay. What really sucks is your sales approach. But, that might not make you feel any better. The sales world is changing. In my opinion, the consumer isn’t really changing but, instead, the options available to ...

In my opinion, the two most perfect food options are hamburgers and pizza. In fact, I’ve worked really hard to learn how to make the best burger and the best pizza I can. I’ve worked for years to come up with the recipe I love for each part of each, from the bread to the sauces and the toppings. It ...

I think that one of the greatest failings in just about every business is forgetting who signs the front of the check. When we are employees, we forget who the employer is. When we are vendors, we forget who the client is. All too often, we fall into the trap of thinking that we certainly know ...

I’ve been in some form of marketing for the better part of my life. Yeah, I’m getting up there in years but I also started young. I sold newspapers door-to-door as a paperboy in the 80s. I ran a printing press when I was 16 in 1990. I worked for a radio station in the mid-90s. I started doing print ...

The first forms of advertising that we are aware of are from ancient China. According to the Classic of Poetry the earliest forms of advertising were auditory—in the form of bamboo flutes advertising candy to sell. Oftentimes in the middle ages, where the majority of the populace was illiterate, ...

I’ve seen plenty of businesses wrestle with turning prospects into clients, especially in the B2B world. Picture a medium-sized logistics firm I worked with—about 80 employees, great service, but their website was a ghost town. Leads came in, then bounced. Sound familiar? After 20 years helping ...

In the fast-paced landscape of 2025, with the constant emergence of new technologies and the shifting dominance of social media, one might question the relevance of blogging. The rise of advanced AI content generation tools, like the latest iterations of ChatGPT, Claude, Grok (not to mention image ...

I was a teenager the first time I talked to someone that had a marketing degree. I asked him what he could do with that marketing degree and he said, “I’m pretty much only qualified for sales.”

I’ve thought about and have implemented change in organizations for over two decades now. If you’ve read my posts before, you’ll know I’m a change agent. I also believe that change for the sake of change is never, ever a good idea. One of the things I talk to clients about all the time is setting ...

Running your business in 2025 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to their staff and connect to their clients.

Over the years, I've worked with businesses large and small. I've started countless projects (web development, marketing, etc).

Just 30 years ago, the web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.

Over the years, I have honed my craft to be a highly qualified web strategist. I learned the hard way… I failed many times. I'd love to say that all my failures were early in my career. But, I am smart enough to know that it's important to fail to improve. I have been fortunate to have many great ...

When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no ...