I think that one of the greatest failings in just about every business is forgetting who signs the front of the check. When we are employees, we forget who the employer is. When we are vendors, we forget who the client is. All too often, we fall into the trap of thinking that we certainly know ...

I’ve been in some form of marketing for the better part of my life. Yeah, I’m getting up there in years but I also started young. I sold newspapers door-to-door as a paperboy in the 80s. I ran a printing press when I was 16 in 1990. I worked for a radio station in the mid-90s. I started doing print ...

The first forms of advertising that we are aware of are from ancient China. According to the Classic of Poetry the earliest forms of advertising were auditory—in the form of bamboo flutes advertising candy to sell. Oftentimes in the middle ages, where the majority of the populace was illiterate, ...

I’ve seen plenty of businesses wrestle with turning prospects into clients, especially in the B2B world. Picture a medium-sized logistics firm I worked with—about 80 employees, great service, but their website was a ghost town. Leads came in, then bounced. Sound familiar? After 20 years helping ...

In the fast-paced landscape of 2025, with the constant emergence of new technologies and the shifting dominance of social media, one might question the relevance of blogging. The rise of advanced AI content generation tools, like the latest iterations of ChatGPT, Claude, Grok (not to mention image ...

I was a teenager the first time I talked to someone that had a marketing degree. I asked him what he could do with that marketing degree and he said, “I’m pretty much only qualified for sales.”

I’ve thought about and have implemented change in organizations for over two decades now. If you’ve read my posts before, you’ll know I’m a change agent. I also believe that change for the sake of change is never, ever a good idea. One of the things I talk to clients about all the time is setting ...

Running your business in 2025 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to their staff and connect to their clients.

Over the years, I've worked with businesses large and small. I've started countless projects (web development, marketing, etc).

Just 30 years ago, the web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.

Over the years, I have honed my craft to be a highly qualified web strategist. I learned the hard way… I failed many times. I'd love to say that all my failures were early in my career. But, I am smart enough to know that it's important to fail to improve. I have been fortunate to have many great ...

When I built my first proper website in 2005, it was okay at best. It was a simple Wordpress website that was mostly a blog. Early 2007, I was working for a technology company and I was able to help our agency create the website for our company. While I didn’t understand at the time, there was no ...

Every company has struggled at one time or another with retaining clients. Just when you think you get the formula right something changes that blows everything up. That change could be market conditions. That change could be something internal like a lost employee or a bad decision that ruined ...

I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.

Ever wonder if you’re truly meeting your clients’ expectations? It’s not that account managers think we’re dropping the ball—it’s the uncertainty that keeps us up at night. One client responds to emails in seconds; another hasn’t replied in months, trusting us to deliver. That unknown can be ...

When shopping for services like web development, you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $1,000, another at $10,000, and yet another at $30,000. You'll have an SEO provider suggest that they can get you all the business in the ...

When I first graduated from high school, I worked for AT&T. I worked in the leased telephone division. One of my jobs was to convince people that leasing a telephone made sense. I was supposed to help them keep contracts on telephone equipment whether they needed it or not (sound like AOL?).

I know. You are shopping to build a new website or manage your marketing. You might have heard about this new "fan-dangled" approach to web marketing called Inbound. You've decided it's time to get serious and compare your service providers so you ask for proposals. Some will just give you a ...