Choosing between SEO and PPC for your website is a question as old as Google itself. The right choice depends on your business goals, budget, and market. Both can drive traffic, but they work differently, and blending them often yields the best results. Here’s how to decide what’s best for your ...

Your website’s struggling to get noticed, and you’re wondering how to climb Google’s rankings. With search engine optimization (SEO), you can boost your visibility, but it’s not a quick fix. The current economic landscape, with shifts from remote work to changing consumer habits, has pushed ...

Marketing myopia can quietly sabotage your business. It’s the trap of focusing too narrowly on your products or a single marketing channel, missing the bigger picture of what your customers need. I’ve seen businesses stagnate because they didn’t adapt to shifting trends or customer behaviors. For ...

When I first heard about the tension between sales and marketing teams, I didn’t get it. My early days at Tribute Media were a breeze—sales and marketing worked hand-in-hand, creating a seamless flow of leads and conversions. It felt like a perfect partnership. But then I saw the data and worked ...

If you build a website but keep it hidden in a development environment, is it truly a website? No—it’s just a draft, like an unsent email or unprinted photos.

Your website’s accessibility isn’t just about inclusivity—it’s a powerful tool for improving your Search Engine Optimization (SEO) and reaching more customers. By making your site usable for everyone, including those with disabilities, you enhance user experience, align with search engine ...

Your marketing strategy is the engine driving your business growth. With now’s the time to ensure your efforts are firing on all cylinders. I’ve worked with businesses that assumed their campaigns were solid, only to discover misaligned messaging or untapped opportunities costing them leads. Asking ...

Your website’s ranking on Google can feel like a moving target. You invest in SEO, but Google’s algorithm keeps evolving, leaving you guessing what works. I’ve seen businesses struggle to align with Google’s priorities, often missing the mark on user experience. Google emphasizes technical ...

You’ve created something valuable—maybe an ebook, a quiz, or an event—and now you need to get it in front of your audience. An inbound marketing campaign can make that happen, pulling people in with strategic, user-focused tactics. I’ve built campaigns that turned small offers into big wins, and ...

For years, I’ve been a scoutmaster, teaching youth how to build fires more times than I can count. A fire needs three elements: fuel, heat, and oxygen. As simple as it sounds, it’s trickier than you’d think. Too little heat? You need more oxygen. Wet fuel? Crank up the heat. Starting a forest fire ...