Strategic Marketing Blog

Years ago, in a different life, I was a sales manager in a different industry. I had ten sales associates working for me in outside sales. We won some and we lost some. Whether we won a deal or lost a deal, I would ask my sales rep to debrief. I wanted to know how it all worked out. I was always ...

In 2016, at Tribute Media, we tested, and then made official, Office Free Friday. It's was a very cool thing for us, as a company, because it provided us some much-needed focus time each week where our customers expect us to be a little less available.

Over the last 15 years, I've worked with a lot of different marketing agencies. I've had the opportunity to work with agencies as a customer, partner, advisor, employee, and leader. I've been immersed in the life of an agency. Through this, I have also had the opportunity to help businesses of all ...

Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.

At 12 years old, I started a paper route. It wasn't in folding and throwing papers that I found my "riches." It was selling subscriptions. The Press-Enterprise, out of Riverside, California, would have someone come and pick up a bunch of 12-14 year olds and we'd go to all the new neighborhoods to ...

Now, before you think I'm evil and are ready to tar and feather me, I hate labor laws like FLSA and child labor restrictions from a worker's perspective.

Over the years, I’ve learned two very important lessons about change. First, change can’t be avoided. Second, most people don’t like change.

Because I’m a change agent and love to create change when it creates a better outcome, I’m a fan of solving problems. One of my favorite quotes is from Albert Einstein: