The Strategic Marketing Blog

Over the last 15 years, I've worked with a lot of different marketing agencies. I've had the opportunity to work with agencies as a customer, partner, advisor, employee, and leader. I've been immersed in the life of an agency. Through this, I have also had the opportunity to help businesses of all ...

Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.

At 12 years old, I started a paper route. It wasn't in folding and throwing papers that I found my "riches." It was selling subscriptions. The Press-Enterprise, out of Riverside, California, would have someone come and pick up a bunch of 12-14 year olds and we'd go to all the new neighborhoods to ...

Now, before you think I'm evil and are ready to tar and feather me, I hate labor laws like FLSA and child labor restrictions from a worker's perspective.

Over the years, I’ve learned two very important lessons about change. First, change can’t be avoided. Second, most people don’t like change.

Because I’m a change agent and love to create change when it creates a better outcome, I’m a fan of solving problems. One of my favorite quotes is from Albert Einstein: