A business website usually needs several connected skills, even when one person covers more than one role:
- Strategy and content: Goals, audience, messaging, offers, and page planning.
- User experience and design: Navigation, page structure, visual hierarchy, and accessible interaction.
- Building and publishing: Templates, reusable page sections, integrations, and tools marketers can maintain.
- Findability and quality: Search engine optimization (SEO), accessibility, performance, and testing.
- Delivery and measurement: Project management, analytics, launch planning, and ongoing improvement.
A small site may combine these responsibilities, while a larger or more specialized project may need several people.
