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Depending on the agreed scope, the work can include strategy, page planning, content, design, development, testing, launch, and ongoing improvement. We define the requirements and responsibilities before committing to the work. Forms, HubSpot connections, and other integrations are not assumed in every engagement.
We review what can be preserved and what would need to change to support the priorities. Your existing content, platform, tools, and team help shape the recommendation. Any platform constraints, partner responsibilities, or additional development requirements are made clear when defining the scope.
Request an Executive Growth Brief and choose a time to discuss your priorities. We’ll confirm whether a brief is a useful next step and explain any additional information needed. There is no cost for the brief. Any later website engagement has a separately agreed scope and investment.
A website is underperforming when it does not support the business goal it was built to achieve. That might mean low conversions, poor search visibility, weak messaging, slow performance, accessibility issues, confusing navigation, or content that does not answer buyer questions. A site can look modern and still underperform if it does not help visitors understand what to do next.
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Choose the platform that fits how your team will run the website after launch. Compare these factors:
- Day-to-day use: Decide whether you want the website and marketing tools in one platform or prefer assembling separate tools.
- Integrations: Confirm the CRM, commerce, analytics, and business systems each option must support.
- Maintenance: Identify who will manage hosting, security, updates, plugins, and technical issues.
- Customization: Document any design or functionality that standard themes and apps cannot handle.
- Total cost: Include subscriptions, hosting, extensions, development, and ongoing support.
- Marketer control: Test how easily your team can create, update, measure, and improve content.
HubSpot features vary by subscription. WordPress capabilities vary by host, theme, plugins, and development choices. Start with your requirements, not a blanket claim that one platform is better.
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A hero banner is the large top section of a webpage, usually combining a headline, short supporting message, image or video, and call-to-action. It is often the first major content section a visitor sees after the navigation. Its job is to quickly communicate the page's main idea and guide the visitor toward the next step.
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A business website usually needs several connected skills, even when one person covers more than one role:
- Strategy and content: Goals, audience, messaging, offers, and page planning.
- User experience and design: Navigation, page structure, visual hierarchy, and accessible interaction.
- Building and publishing: Templates, reusable page sections, integrations, and tools marketers can maintain.
- Findability and quality: Search engine optimization (SEO), accessibility, performance, and testing.
- Delivery and measurement: Project management, analytics, launch planning, and ongoing improvement.
A small site may combine these responsibilities, while a larger or more specialized project may need several people.
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For many small and medium business websites, plan on roughly 8 to 14 weeks from strategy through launch. A focused template-based site may take 3 to 6 weeks, while a rebuild with SEO migration work, custom features, ecommerce, or complex integrations can take 16 weeks or longer. Those are planning ranges, not promises: content readiness, stakeholder approvals, page count, migration risk, and testing can move the schedule quickly. Ask for a timeline tied to clear phases and assumptions before you treat any launch date as firm.
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Look for problems in three areas:
- Business: Few qualified form submissions, repeated sales questions the site should answer, or calls to action that visitors overlook.
- Search: Declining organic traffic, important pages that are difficult to find, or broken links.
- Usability: Slow pages, confusing navigation, weak engagement, or a high bounce rate on pages where visitors should continue or take action.
Bounce rate needs context because a visitor may leave after getting exactly what the page promised. The clearest warning is a pattern of friction that keeps the website from helping visitors and supporting your business goals.
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