How long should I plan for a small or medium business website project?

For many small and medium business websites, plan on roughly 8 to 14 weeks from strategy through launch. A focused template-based site may take 3 to 6 weeks, while a rebuild with SEO migration work, custom features, ecommerce, or complex integrations can take 16 weeks or longer. Those are planning ranges, not promises: content readiness, stakeholder approvals, page count, migration risk, and testing can move the schedule quickly. Ask for a timeline tied to clear phases and assumptions before you treat any launch date as firm.