You do not need every detail frozen before development starts, but the decisions that shape the build should be approved. Confirm these basics first:
- The business goal, sitemap, and purpose of each page.
- The design direction and content plan.
- The platform, technical requirements, integrations, and SEO migration needs.
- Who approves the work and how changes will be handled.
Draft copy, imagery, and smaller presentation details can continue to improve during development when the schedule allows. Set deadlines for those items so unfinished content does not change the structure or delay the build.
