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Is a hero banner the same as a hero image?

Not exactly. A hero image is usually the visual asset used in the top section of the page. A hero banner or hero section includes the full experience: the image, headline, subheadline, CTA, layout, and strategic message.

Not exactly. A hero image is usually the visual asset used in the top section of the page, while a hero banner or hero section includes the full experience around that visual.

That experience may include the headline, subheadline, call-to-action, layout, background treatment, supporting proof, and strategic message. The image is only one part of the section.

This distinction matters because a strong hero section is not created by choosing a good-looking image alone. The image, message, and next step need to work together.