StoryBrand is a messaging framework that positions the customer as the central character and the business as a guide. Use it to pressure-test three parts of your hero:
- Problem and outcome: Show what your visitor wants or needs to change.
- Guide: Make it clear how your business helps without making the message all about the company.
- Next step: Give the visitor a specific, appropriate action.
The result should be clear in a few seconds, even for someone who has never heard of StoryBrand.
