When might WordPress be a better fit than HubSpot for a small or midsize business website?

WordPress may be a better fit when your requirements align with its hosting model, available themes and plugins, developer ecosystem, or a specific integration your team has verified. Before deciding, compare your maintenance capacity, data ownership and hosting requirements, integration needs, editor workflow, and total cost. Confirm each needed capability in the actual host, theme, plugins, and services you plan to use. A broad claim about customization or ecommerce is not enough to make the decision.