Neither option is automatically better. Compare the decision against the way your team needs to build and manage the site:
- Time: A framework can shorten the path to launch; a custom theme usually needs more discovery and development.
- Marketer control: Decide how much control marketers need without developer help.
- Design: Confirm whether the brand fits a flexible visual system or requires a highly custom design.
- Integrations: Document any unusual data, application, or workflow requirements before choosing.
- Maintenance: Decide who will support the theme and make future changes.
- Budget: Compare licensing, implementation, support, and future development—not just the initial build.
Choose the option that meets those requirements without creating complexity your team does not need. The Sprocket Rocket overview provides more context for evaluating the framework.
