The scope follows an assessment of your current marketing system, so you get the mix of support your business needs. That may include:
- Strategy: Marketing direction, campaign planning, reporting, and priorities.
- Channels and content: Search engine optimization (SEO), answer engine optimization (AEO), content planning, email, social media direction, and lead nurturing.
- Operations and HubSpot: HubSpot consulting, process alignment, and marketing operations.
- Website: Website strategy, messaging, and planning how visitors become leads or customers.
- Sales: Sales alignment and a clearer handoff from marketing.
The point is not to add every service. It is to focus your effort where it can create a clearer, more useful marketing system.
