What should I check first when my website is underperforming?

Start by finding where the website is losing business opportunity instead of changing everything at once. Use this order:

1. Define the business goal and the conversion path visitors should follow.
2. Record a measurement baseline for traffic, engagement, leads, and conversions.
3. Fix critical technical failures that block visits, forms, tracking, or search access.
4. Review the message, priority pages, and calls-to-action for clarity.
5. Improve performance and accessibility issues that make the experience harder to use.

This sequence helps you fix the biggest leak first. For a broader diagnostic, review 10 signs your website might be underperforming.