What does Smithworks mean by “WordPress thinking”?

“WordPress thinking” is Smithworks' shorthand for making website decisions around what a tool makes easy instead of what visitors and the business need. It can show up as unnecessary plugins, excessive animation, bloated page builders, decorative sections, or unclear messaging. The same mindset can affect a HubSpot site when modules, scripts, forms, animations, or integrations are added without a clear purpose. The platform is not the problem. Tool-first decisions are.