What is answer engine optimization (AEO)?

Answer engine optimization, or AEO, is the practice of making your content easier for search engines, AI-generated search experiences, and assistants to understand and use when forming an answer. That usually means answering real questions clearly, organizing the supporting context, and making important claims easy to verify. The goal is to make your content eligible and useful for these experiences. AEO cannot guarantee that a platform will include or cite your page.