Answer engine optimization, or AEO, is part of a broader search strategy, not a replacement for SEO. Both depend on useful content, clear organization, credible evidence, and a website that search systems can access.
- SEO focuses broadly on helping people find your content through organic search and measuring visibility, traffic, engagement, and conversions.
- AEO puts extra emphasis on direct questions, concise answers, and supporting evidence that search and AI systems can use in summaries and generated answers.
You cannot control whether an answer engine cites your page. Measure the search visibility, website visits, and business results you can verify.
