When building a new website, one of the most important aspects to consider is the hero banner. A hero banner is a large, prominently placed image or video that appears at the top of a website's homepage. It is the first thing that visitors see when they arrive at your site, and it plays a crucial ...

A few years ago, I attended a technical conference where vendors showcased their products at booths. On the last morning, the show was noticeably quiet. As I approached one vendor’s booth, I remarked, “Pretty quiet this morning, isn’t it?”

Deciding to outsource your business’s marketing can feel daunting. Entrusting an external agency with your brand is a big step, especially for small businesses with limited budgets. You can’t all run campaigns like Coca-Cola, Sony, or Starbucks, but there’s plenty to learn from these giants to ...

If you are looking for a way to test the effectiveness of your marketing efforts, A/B testing (or split testing) is the way to go. A/B testing can be used with emails, web pages, calls-to-action (CTAs), etc. Essentially, you take one copy of a marketing material, and you tweak it enough to create ...

Years ago I worked in the office equipment industry. The companies I worked for sold copiers and printers to businesses, organization, etc. During my tenure at my last copier company, HP rolled out a new copier line. They simply relabeled a line from Konica Minolta. Our company decided to pick up ...

When it is time to present something to an audience, do you find yourself teaching them or preaching to them? It is very hard, sometimes, to draw the distinction, but here is a little unasked for advice.