It is designed first for small-business owners and CEOs who want a clearer view of how their marketing works. Marketers can also use it to prepare evidence-based updates for leadership.
SMITHWORKS INTELLIGENCE · PUBLIC BETA
Understand your marketing. Know what to ask next.
Monthly reports turn website and search data into a strategic view of what changed, what it may mean, and what remains unknown.
Built for small-business owners and the marketers who brief them.
A report should show its reasoning, not just the numbers.
Start with a measured change. Consider what might explain it. Then name what is still unknown before deciding what to do.
01
Evidence
What changed, and which source shows it?
02
Interpretation
What might explain it, and what else could?
03
Next question
What would help us make a better decision?
AI helps organize the reasoning; it does not turn a possible explanation into a proven cause.
See how a finding connects evidence to a decision.
Start with the monthly summary, open a finding to explore its reasoning, then use the supporting charts and next questions to guide the conversation.
Example from the Smithworks Website report, October 2026.
THE MARKETING LENS
Be found. Be trusted. Be chosen.
These describe buyer conditions marketing should support. They organize the evidence; they are not a score or a fixed sequence.
Be found
Google Search Console and Analytics show search visibility and site visits. They describe discovery signals, not whether every visitor is a right-fit buyer.
Be trusted
Clear answers and credible proof help buyers evaluate a business. Search and site activity show what people explore; customer feedback and sales conversations add context.
Be chosen
Tracked inquiries and booked conversations can connect marketing activity to business outcomes. Tracking those actions makes that connection clearer over time.
More context over time.
The public beta starts with website and search data. Planned access adds more sources, and future Smithworks client reporting can reflect agreed goals.
Hammer
Public beta · Available now
- Monthly reporting from Google Analytics 4 and Google Search Console.
- A homepage speed check.
- A strategic view of what changed, what it may mean, and what remains unknown.
- Clear separation between measured facts and possible explanations.
Fire
Paid access · Coming soon
- Planned HubSpot connection for CRM context.
- Planned Ahrefs connection for organic search context.
- More connected signals alongside website and search activity.
- A broader view for examining how search visibility and tracked CRM activity relate.
- More context for marketing decisions across connected sources.
Forge
Smithworks client reporting · Coming soon
- Reports reflect agreed business goals.
- The active sprint theme shapes the monthly focus.
- Current sprint learning can inform next-sprint planning.
- Review recommendations against the active priority and available sprint capacity.
Questions about Smithworks Intelligence
It uses Google Analytics 4, Google Search Console, and a homepage speed check to describe monthly changes. The evidence available depends on the data connected.
It may suggest explanations, but it separates those from what the data shows. A change in traffic or search clicks alone does not prove a change in leads or revenue.
Paid access is planned to add more connected data, with HubSpot and Ahrefs as current priorities. Smithworks client reports can later reflect agreed business goals and the active sprint theme. No release dates are set here.
The public beta is a do-it-yourself monthly reporting tool. An Executive Growth Brief is a conversation with Smithworks about your business priorities, available evidence, and practical next steps.
Request an Executive Growth Brief
A conversation with Smithworks about your business priorities, available evidence, and practical next steps.