Defining Your Unique Selling Proposition
Posted in: Chief Marketing OfficerSales
Posted by: Corey Smith on August 14, 2025
When I started my business career, I worked in customer service for a company called Eleva. Try to pronounce that. Is it uh-leev-uh, ell-uh-vuh, hell-if-I-know? My bet is that however you try to pronounce it, you’re probably wrong.